BRAND & CAMPAIGNS
I develop integrated creative platforms — from positioning and naming to campaign concepts and long-form narrative. I write for print, OOH, radio and TV, and I build the brand language systems that keep communication consistent across every touchpoint.

DIGITAL & CONVERSION
I write copy that moves people through digital journeys — websites, landing pages, email sequences, onboarding flows, social content and newsletters. I bring creative thinking to conversion briefs without losing the brand voice in the process.

EDITORIAL & CONTENT STRATEGY
I define content architectures, editorial plans and tone of voice guidelines for brands that want to communicate with depth and consistency. I also write independently a Substack newsletter and ongoing editorial projects that keep my thinking sharp and my voice my own.

CREATIVE CONSULTING
I work upstream, shaping briefs, challenging assumptions, and helping teams find the right creative direction before a single word is written. Available for strategic workshops, creative reviews and long-term consulting partnerships.

LANGUAGES
I work in Italian and English.

ME, MYSELF AND AI
I work with AI as a thinking partner for research, iteration and exploration. The ideas, the judgment and the final word are always mine.