SENIOR COPYWRITER | CREATIVE CONSULTANT FREELANCE

I’ve spent twenty years writing for brands that matter and thinking for clients who want more than words on a page.

My work sits at the intersection of creative strategy and executional craft. I shape briefs, define brand language, and develop ideas that work across channels, markets and audiences. I’ve led creative thinking on complex accounts in FMCG, automotive, luxury, tech, energy and entertainment, always with a focus on culturally relevant ideas that earn attention and drive results.

I work with agencies as a senior creative partner and with direct clients as a consultant, bringing strategic depth to the brief and staying hands-on through delivery.

Outside client work, I write. A Substack newsletter, long-form pieces, and a growing interest in editorial and narrative projects.

SELECTED CLIENTS

Hasbro, Volkswagen, Audi, Peugeot, Citroen, Ferrari, Suzuki, Vitasnella, Mondelez, Campari, Prosciutto di Parma, Latte Parmalat, Mellin, Expo 2015, TIM, Ferrero, Legambiente, IP, Enel, ICE Italian Trade&Investment Agency, Bioscalin, Cameo, Google, Apple, Paneangeli, Teatro Franco Parenti, Loro Piana, Hertz, Octo Telematics, Virgin Active, Philip Morris, Paramount, Decathlon, HP (Hewlett-Packard), Iren, Gruppo CAP, Hipro, Coop, EasyCoop, Sephora, Xiaomi, Milano Sesto, Spin Master, Aeroporti di Roma, EgoItaliano, Wild Turkey, Intesa San Paolo, Moncler, Gruppo Veronesi, Lamborghini, Surgital, BPER, Illy, Piaggio, Airbnb, Gucci, Perrier and counting…

EXPERIENCE

Bruklin’s member
2017 – present Senior Copywriter & Creative Consultant, Freelance
2008-2017 Senior Copywriter, Havas Milano
2007 Junior Copywriter, TBWA
2006 Copywriter Intern, DDB

EDUCATION

Master in Copywriting · Accademia di Comunicazione, Milan
BA in Modern Languages and Literature · University of Pisa